DATANEWS

Apple Cuts 200+ Siri and Vision Pro Jobs as It Reallocates Resources Toward AI and New Devices

Bloomberg · 2026-09-07

Apple was reported to be eliminating more than 200 positions across Siri, Vision Pro and software teams.

Why it matters: The cuts show Apple reallocating engineering resources while pressure grows to improve its AI product execution.

Apple is cutting more than 200 jobs across Siri, Vision Pro and software organizations, according to Bloomberg. Roughly half of the reductions were reported in the Vision Pro organization and the remainder across Siri and software groups, including teams responsible for some on-device AI features. The changes come as Apple rebuilds Siri around a new AI architecture and reassesses investment in first-generation spatial-computing initiatives.

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