Hasbro Cyberattack Took SAP Offline and Cost About $25 Million in Revenue
Hasbro temporarily took its SAP environment offline after a cyberattack, relying on manual processes while the incident ultimately reduced second-quarter revenue by an estimated $25 million.
Why it matters: The incident quantifies the operational cost of taking a core ERP environment offline during incident response and provides a concrete enterprise business-continuity case study.
Hasbro’s 2026 cybersecurity incident offers a clear example of how a breach can become an operational and financial event even when a company contains the intrusion. After detecting unauthorized network access, Hasbro temporarily took systems offline while cybersecurity specialists investigated the attack. The Wall Street Journal reported that the shutdown included Hasbro’s SAP environment, forcing employees to rely on manual processes for several days. Hasbro later disclosed that the incident disrupted operations during the second quarter, generated $11 million in direct incremental expenses and reduced revenue by an estimated $25 million. The company has since returned to its normal order-processing, shipping and invoicing practices. The episode highlights an enterprise-security issue that extends beyond data theft: ERP, finance, supply-chain and identity systems can become major business-continuity dependencies when attackers compromise the underlying corporate network.